Google has started to roll out its revamped logo and freshly-designed homepage.
At first glance the logo does not look dramatically different but it has in fact been subtly reshaped and flattened with a slightly different colour palette, while the homepage sports a smaller range of links in the Google bar.
The re-design is the first change to Google's logo since 2010, but not all users will be able to see the changes yet on the world's most visited website.
Other Google products, including Google Drive Storage, YouTube and the Android app Play Store, are easy to access as users can click on the corresponding icon made up of small tiles.
|Users can click on the 'Apps grid' just like on Android devices and Chromebooks.|
Carolina Milanesi from Gartner, told the BBC: 'I do think that there is a move to try to make Google+ more central to everything its users do.
'It might be the case that it is not obvious to some people that they need to click on the box to reveal the firm's other services.'
Less than two weeks ago, sharp-eyed mobile internet users spotted what they thought could be a new logo for the internet search giant in the latest version of Google's mobile internet browser used by app developers.
ars technica reported the cleaner logo was being used for a new tab page but it was quickly pulled - presumably by someone who might have feared the cat had been let out of the bag, sparking rumours of a re-design.
Yahoo! recently unveiled a new logo to generally negative reviews after teasing the new design with a month of logos.
Yahoo's CEO Marissa Mayer wrote in a blog about the lengthy process of the re-design.
She said: 'We hadn’t updated our logo in 18 years...We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud