February 8, 2013

'Unflattering' photos of Beyoncé during Super Bowl's halftime show become instant meme

Unflattering GIFs: Beyonce is reinterpreted as a and a She-Hulk (left) and weightlifter (right)

An 'unflattering' picture of Beyoncé performing at the Super Bowl's halftime show has transformed into a fully-fledged meme; one to rival McKayla Maroney's now-iconic 'Not Impressed' scowl.

After Beyoncé's publicist, Yvette Noel-Schure, emailed Buzzfeed earlier this week to ask that the site 'respectfully change' several images of her client to 'some better photos' from the halftime show, her attempt backfired in epic proportions.

Buzzfeed published the email, and in the Internet phenomenon known as the Streisand Effect, one image in particular circulated so virulently it became an instant meme.

One creative person used photoshop to transform Beyoncé's fierce face into a bloody zombie
The original seven images that Ms Noel-Schure asked Buzzfeed to remove were included in a list of 'The 33 Fiercest Moments From Beyoncé's Halftime Show.'

She wrote: 'As discussed, there are some unflattering photos on your current feed that we are respectfully asking you to change.

Ready for take-off: Beyoncé was transformed into a rocket ship (left) and in a phase of metamorphosis (right)

'I am certain you will be able to find some better photos. The worst are #5, 6, 10, 11, 12, 19 and 22.'

Since the email became public on Monday, internet users have been trying to come up with ways to make Beyoncé's 'unflattering' facial expressions even more unflattering via Reddit and other social media platforms. 

Viral memes: After Beyoncé's publicist asked Buzzfeed to take down several 'unflattering' images of her client, readers responded by firing up their Photoshop skills to have some fun at Beyoncé's expense

Yuck: Another meme creator made it look like Beyoncé was pulling a disgusted face in reaction to supermodel Bar Refaeil's Super Bowl ad smooch
So far, the singer has been turned into a bloody zombie, a 'She Hulk,' Conan's wife, and an Olympic weightlifter.

The power of photoshop: The Destiny's Child singer is portrayed as Conan the Barbarian's muscly wife (left) and a schoolgirl excited about Goosebumps books (right)

Tough time: Another meme gives the illusion that the singer is pulling a face while sitting on the toilet
More creative types have created GIFs dedicated to her 'fierce' poses.

Imaginative: This is what happens when provoked Internet users get creative
One in particular shows the star's limbs contracting into her torso, before she shoots off like a turtle with a rocket launcher attached to her leather bodysuit.

Just chilling: Beyoncé hangs with Chris Tucker in the Nineties stoner movie Friday
And another puts dumbbells in the singer's hands, reinventing her as a bodybuilder.

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