October 4, 2012

Emma Watson eyes up a future fashion collaboration like Erdem', Valentino and Chloe

Cast member Emma Watson poses at the premiere of "The Perks of Being a Wallflower" at the ArcLight Cinerama Dome in Los Angeles, California September 10, 2012.
She has transformed from a geeky wizardess to a worldwide fashion icon and with her name firmly on the fashion radar, Emma Watson looks set to go far in the style stakes.

The 22-year-old Harry Potter star is already the face of LancĂ´me, has fronted a campaign for Burberry and graced the front row of countless catwalk shows, but this is only the beginning for the girl who started out as a frizzy-haired scholar.
Watson has already collaborated with Alberta Ferretti and eco fashion brand People Tree, and now she has set her sights on bigger things.

'We have so many great up-and-coming British labels, I'd do something fabulous with someone unexpected like Erdem.

'I like Valentino a lot - they never use actresses in their campaigns,' she said in an interview with Vogue.co.uk.
Emma's racy purple leather slit dress was a far cry from her demure and innocent Hermione look
The Perks of Being A Wallflower star is equally admired for her chic off-screen style as her red carpet glamour and has donned the dresses of some of fashion's biggest names.

But of all the exquisite fashion-forward gowns and designs she has worn, Burberry remains her firm favourite and she told the website she would be content wearing the classic British label for the rest of her life.
Emma recently made a fashion statement when she stepped out on the Jonathon Ross show in a racy purple leather dress with revealing slits, a far cry from her squeaky clean Hermione image. 
Emma Watson has transformed into a fashion muse and is a huge fan of the biggest designer names, (right) she wears a dress by Erdem who she would love to collaborate with

Speaking about her famous Potter character she said: 'She's so innocent, she’s so good, that anything in contrast to her looks like crazy.
'I wear a pair of ripped jeans and they are like, "Emma Watson wearing ripped jeans, what would Hermione say?" it’s like so scandalous.'

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