September 21, 2012

Demi Lovato New Anti-Bullying Ambassador For Secret Deodorant

The ‘X Factor’ judge has teamed up with Secret Deodorant as the brand’s “Mean Stinks” ambassador to fight bullying—get all the details here!

Demi Lovato, 20, is a fierce singer and super courageous in her life battles. Now, she’s bringing that same strength to help wage war against bullying.

“I’ve teamed up with Secret Deodorant as their new Mean Stinks ambassador because it’s important to me to use my voice to help end bullying,” said Demi Lovato. “Urging young women to ‘Gang Up for Good’ is a really great way to inspire us all to change the way we think when it comes to being a bully, witnessing bullying or being the victim of a bully.”

Beginning in October, girls nationwide can join this year’s Mean Stinks program by participating in a number of activities designed to educate about, and stand up to, bullying in fun ways. Throughout this school year, @MeanStinks will Tweet fun #GangUpforGood challenges to inspire girls with ways to wipeout mean and spread more nice, and create a national movement of more gangs of good, starting within their circle of friends.

To help girls ‘stick-up’ against what really stinks, being mean, and protect against the ‘stink’ caused by wetness and odor, Secret has created new Secret Mean Stinks Clinical Strength. As part of Secret’s commitment to bring an end to girl-to-girl bullying, the brand will donate $1 from every Mean Stinks Clinical Strength purchase to Girls on the Run to fund their girl empowerment programming and help prevent mean behavior before it starts.

Girls can join Demi in the movement to help bring an end to mean behavior by taking the Mean Stinks pinky swear, by painting their pinky nails blue in a show of peace and solidarity to keep bullying out of their group of friends.

For more information on the Mean Stinks movement to bring an end to girl-to-girl bullying and how girls can get involved and “gang up for good,” visit the new Secret Mean Stinks Facebook experience.

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