PARIS — The French blog “Les Notes de Véculture” sounded the alarm recently when Facebook removed an image of Gerhard Richter’s “Ema” from the Pompidou Center’s Facebook page. The museum’s Richter retrospective is running from June 6 through September 24 and the image on Facebook had received 1,300 “likes” before it mysteriously disappeared overnight, a casualty of what Les Notes de Véculture called “institutional puritanism” in the United States. After the Pompidou Center complained, Facebook restored the Richter painting to its page. But questions still remain regarding the way Facebook treats different artistic media differently.
After the Pompidou Center’s digital projects manager Gonzague Gauthier took to Twitter on Monday to complain about the censorship, Facebook’s French PR agency contacted him to apologize. Gauthier told ARTINFO France that the agency spokesperson explained that Facebook confused the Gerhard Richter painting with a photo, which would have violated the general conditions of use: nude photos are forbidden but not nude paintings or sculptures.
What to make of this cultural exception on Facebook that only applies to paintings and sculptures? Gauthier shared his surprise with ARTINFO France, noting that photographers also depict unclothed bodies and asking, “Are there artists that you don’t have the right to put up on Facebook? How can we accomplish our communication mission on a network like Facebook?” The Pompidou Center’s administration has come up with the idea of holding a roundtable with Facebook to discuss such issues. It hasn’t been scheduled yet, but “for now Facebook remains open” to the idea, according to Gauthier.

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