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| Be like Posh! The £80,000 Range Rover Evoque aims to woo the super-rich and growing middle class in Communist China, were the first models will be sold |
POP stardom? Been there done that. Fashion design? Nailed it. Now Victoria Beckham has turned her hand to designing luxury cars, teaming with Range Rover on a special edition Evoque coupe.
The vehicle - the brainchild of both Beckham and the brand's design director Gerry McGovern - was unveiled Sunday night in Beijing at the city's auto show after almost two years of development by the British marque.
McGovern said in a statement, "Working with Victoria, the intention was not to change the fundamental architecture" of the vehicle, but to "extend its character in a new direction."
Beckham said, "I've always driven a Range Rover. For me they are the epitome of quality and luxury.
"The Land Rover design team and I worked together to create mood boards that reflected my love of timeless and classic design, drawing inspiration from yachts, luxury jets and classic cars."
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| She can do anything! Explaining her approach, she added: ¿I brought a naivety to this project because I have never designed a car before. But it feels real.' |
McGovern also revealed it was Beckham's fashion sense that kick-started their collaboration, with the former Spice Girl arriving at the pair's first brainstorming session wearing no jewelry other than a chunky, rose gold men's watch.
"I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist," he said. From there, they agreed their special edition Evoque would "introduce a softer touch to the bold, assertive exterior color scheme" - and rose gold was used prominently in the detailing.
