April 25, 2012

Friendster launches gaming platform


Friendster, a pioneer social networking site, officially launched its redesigned social discovery and gaming platform that offers users a unique experience by combining search, content discovery and social functionalities.

In a statement yesterday, Friendster said it will host advanced ways of searching, engaging and making new friends and a distinct approach to discover new games.

It said the new user interface provides excellent user experience while discovering new games of multiple genres and exciting new concepts to earn rewards.

MOL Group CEO Ganesh Kumar Bangah said: "By leveraging on Friendster's strongest asset in the form of its millions of users and harnessing MOL's strength as a e-payments and content distributor, we were able to successfully redesign Friendster to become a social discovery and gaming platform, host to the largest online community in Southeast Asia."

Friendster became part of the MOL Group when it was acquired by MOL Global Pte Ltd in 2009.

In line with the launch, Friendster will host its inaugural game event, Friendster FunXtion on April 27 in Manila, the Philippines.

Friendster chief operating officer Nikolai Galicia said: "The Philippines has always been one of our biggest markets with a vibrant online community, making the country exceptionally important to us."
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