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Stella McCartney Olympic Designs Under Fire for Omission of Red in Union Flag for 2012 Olympics |
Designer Stella McCartney has designed the official London 2012 Olympic and Paralympic Games Team GB kit, which was launched on Thursday. However, the British designer is under fire as criticism pours in for her artistic license, lacking the usage of the color red in the Union flag.
"Something that was very important to me was to try and use that very iconic image but to dismantle it and try to soften it, break it down and make it more fashionable in a sense," McCartney said according to the BBC.
However the kit was criticized for being "untraditionally British," as the color red has nearly been omitted altogether and is predominately just a blue and white bodice. As the BBC puts it, "Some people have criticised the outfits as "too blue" and looking more Scottish than British."
According to McCartney, the kit was designed for all - 500 Olympic and 350 Paralympic -- British athletes, who participate in over 40 different events, to be united with one 590-piece collection.
"an absolute disgrace .... you should be ashamed and embarrassed at that abomination ... the GB flag is RED white and blue, NOT blue, grey and blue ... typical self centered artist trying to 'be different' rather than designing for the purpose. Stella McARTney hang your head," wrote one Facebook user on McCartney's page.
McCartney insists, though, that the design is obviously British.
View the slideshow to see photos of Stella McCartney's Olympic designs with Adidas. Do you think the omission of red pushed artistic license too far?