February 2, 2012

The Man Behind Facebook's Marketing

Facebook Inc. Chief Operating Officer Sheryl Sandberg grabs headlines for managing the social network's business. But the task of proving that marketing on Facebook is different from everywhere else on the Internet falls to one of her deputies: David Fischer, the company's vice president of marketing.

Facebook filed to go public Wednesday with the company's advertising business as its main revenue driver. In Facebook's regulatory filing, Chief Executive Mark Zuckerberg warned shareholders that he won't maximize profit at the expense of users.

Balancing between Mr. Zuckerberg's antipathy for obvious advertising and profiting off Facebook's giant user base of 845 million ...

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