February 5, 2012

J.C. Penney stands behind Ellen DeGeneres

Ellen DeGeneres, right, and her wife, actress Portia DeGeneres.
J.C. Penney is turning its back on One Million Moms, a group which called for the retailer to dump talk show host Ellen DeGeneres as its national spokeswoman because she is gay.

In an emailed statement to Yahoo! Shine on Friday, J.C. Penney confirmed it "stands behind its partnership with Ellen DeGeneres."

One Million Moms, a project of the American Family Association, earlier said that "DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there." The group claims to be "the most powerful tool you have to stand against the immorality, violence, vulgarity and profanity the entertainment media is throwing at your children."

The Gay & Lesbian Alliance Against Defamation (GLAAD) applauded J.C. Penney's decision to stick with DeGeneres."This week Americans spoke out in overwhelming support of LGBT people and J.C. Penney’s decision not to fire Ellen simply for who she happens to love,” said Herndon Graddick, senior director of programs and communications at GLAAD.

GLAAD says it has received nearly 25,000 signatures on a website dedicated to showing support for J.C. Penney and DeGeneres.

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