February 17, 2012

Facebook to launch Twitter-style 'verified celebrity' pages (2 PICS)

New Facebook Policy: Some celebrities like Lady Gaga can use their stage names even on their personal accounts
Facebook is to launch 'verified celebrity' pages, similar to celebrity accounts on Twitter.

The launch will begin tomorrow, with the option to 'verify' being sent to celebrity Facebook accounts by the social networking site.

The celebrity pages will be authenticated using government ID - but will also permit stars to be known by their pseudonyms, such as Lady Gaga.

The site is to stick with its policy of insisting on real names, though - Lady Gaga will be known as Stefani Germanotta (Lady Gaga). 

Celebrities who verify their accounts will appear more frequently in the site's lists of 'People to Subscribe To.' 
The option to 'verify' an account as a celebrity account is being sent first to users with lots of subscribers on the site.

Facebook has offered users the chance to 'subscribe to' celebrity accounts since 2011.

The site's CEO Mark Zuckerberg, for instance, has 11.5 million subscribers through the site.

Facebook accounts with a lot of subscribers will be sent an invitation to 'verify' using government ID
A Facebook spokesperson said, 'We are rolling out a minor update to our Subscribe feature. Starting today, we'll begin testing a verification process for people with a large number of subscribers.'

The new process enables people to verify their identities by submitting a government issued ID. Once verified, they'll also have the option to more prominently display an alternate name (nickname, maiden name, byline, etc.) on their timelines in addition to their real name.'

'This update makes it even easier for subscribers to find and keep up with journalists, celebrities and other public figures they want to connect to.'

Facebook accounts with a lot of subscribers will be sent an invitation to 'verify' using government ID
'Facebook will manually approve alternative names to make sure they’re real stage names, pen names, or otherwise established monikers for applicants,' says TechCrunch.

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