Emma Watson shows off her bedroom for Lancôme (5 PICS)

Slumber party: Emma Watson invites us into her bedroom in a chic new ad campaign

Lounging on her bed in just a white shirt and satin pink underwear, Emma Watson could not look any further from Hermione Granger.

In a sassy new campaign for Lancôme lipsticks, the 21-year-old shows off an ever-so-slightly more racy side to her formerly squeaky-clean image.

Emma looks classic and fresh in the ad, which sees her reclining a bedroom cluttered with make-up, books, high heels and clothes.

In another shot, Miss Watson wears a pastel top and white shorts with a black trilby hat and nude heels.

Her gamine crop is styled in a sleek 'do and her make-up clean and simple to match the pale pink lipstick shade.

Hat's off to the model: The Harry Potter star looks chic in a pastel top and white shorts and a black trilby hat

Emma has previously appeared an a short film to promote the brand's fragrance Trésor Midnight Rose, which saw her running through the streets of Paris at night.

Formerly the face of Burberry, the actress was announced as the cosmetic giant's new spokesperson last March.

At the time company president Youcef Nabi said: 'Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation.

'We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme.'

Beauty: Emma's dazzles in Lancôme's Rouge in Love campaign, shot by Mario Testino

Besides modelling for Lancôme, Emma has been busy studying at Oxford University after transferring from Brown in the US.

But another major film role may be on the cards, with rumours circulating last week that she is in talks to star as Belle in a new adaptation of Beauty and the Beast.

The film, by Pan's Labyrinth director Guillermo Del Toro, is slated for release in 2014 and according to industry paper Variety, will be named simply Beast.

Playful: Emma Watson appears in just a white shift and pink satin underwear in new shots from a Lancôme campaign

Mysterious girl: Emma sticks to the shadows in the arty photographs